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Swinburne University becomes Naming Rights Partner of the YJFL

The Yarra Junior Football League is pleased to announce Swinburne University as its Naming rights Partner for the next three years. 

The partnership, established in 2023, extends to see Swinburne become the league Major until 2026.

The three-year deal, which will see the league be known as the “Swinburne University Yarra Junior Football League” is the most significant partnership in the leagues history. 

The university, already assisting the league with participation research, personal development and mental health support, will continue to be the event capital of the YJFL hosting major league events including season launch and League Best and Fairest events. 

Executive sponsor of the partnership and Swinburne School of Health Sciences Dean, Distinguished Professor James Ogloff is excited by what Swinburne and the YJFL can achieve off-field together for the community.

"Swinburne is very excited to partner with the Yarra Junior Football League. We both have shared values and the partnership is a perfect fit for us.

“There is strong interest across the university, in both vocational and higher education, to work with the YJFL moving forward. We look forward to working with the YJFL to offer a diverse range of courses, co-designing research projects and professional development opportunities for their community of coaches, parents and players.”

YJFL Chief Executive Aaron Bailey says he is thrilled to have Swinburne join as a major partner.

“This is a landmark partnership for the YJFL which will provide significant benefits to our community and participants. It is the most significant partnership in the history of the Yarra Junior Football league.”

“Swinburne's vision to make a real difference to the communities they serve aligns with the YJFL’s philosophy of creating the best possible environment for its participants.”

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